Launched in Jan 2015, Fashion Holic is Pakistan's biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Fashion Holic now delivers close to 500,000 units to
its customers every month. Fashion Holic's mission is to democratize fashion in Pakistan. The brand targets style conscious men & women between the
age of 20-29 years, in Pakistan. The target segment has a high level of
fashion awareness through TV, Internet and Movies and wants Fresh
Fashion every day.
With a fan following of over 5 million on Facebook, Fashionholic.tk has
created benchmarks in the online fashion industry. It was rated as one
of the 5 top start-ups to watch out for by Forbes, for revolutionizing
e-commerce industry. Amongst fashion brands, Fashion Holic has one of the
highest social engagements on Facebook and has been ranked as one of the
top 20 fashion brands in the world (As per Stylophane). The brand was
awarded "Web-only Brand of the Year" in 2014 by eTailing Pakistan.
Headquartered in Gurgaon, the company bears a strong foundation under
the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma
(ex Accenture) and Anand Jadhav (ex Pantaloons). To know more about Fashion Holic, please visit: http://fashionholic.tk
The company has built its business around the Fast Fashion Model
on the lines of leading global peers. The talented team of in house
designers hand-picked from the top design institutes operates on high
agility to curate fresh and new designs on an everyday basis. The team
drives its inspiration by real-time research and analytics on latest
fashion trends running in the global fashion markets. This model
operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily.